Intersections between Ethnocentrism and Media Attention among Japanese and American University Students

Abstract

This paper examines the relationship between media attention and attitudes of ethnocentrism among Japanese and American university students. The study consisted of two aspects. The first was a survey to determine if there was any interaction between levels of media attention and attitudes of ethnocentrism (N = 297, Japanese n = 189, Americans n = 108). Building upon research conducted on ethnocentrism, this study adds the dimension of attention to news and discussion of news with parents and friends. Results indicate that as media attention increases, attitudes of ethnocentrism decrease for both groups, with a significant correlation found [r(285) = −.185, p < .01]. Significant correlation was found between levels of ethnocentrism and discussion of news with friends (p < .05), though not between ethnocentrism and discussion of news with parents. The second part of the project was a series of focus group discussions in both countries to provide a clearer picture of the news attention and news access habits of respondents. Results indicate a variety of media are used by the students with attention paid to topics related more to what is presented than specific interests. Much remains to be done to understand how attention to various news topics affects attitudes toward other nationalities.